The numbers behind every order, finally telling you the truth.
Aleph & Aleph is a one-person accounting and advisory practice built for e-commerce. Multi-channel revenue, inventory, fees, refunds, and cross-border VAT — reconciled, explained, and turned into decisions you can actually act on.
Book a strategy call →Every channel, into one clean ledger.
Your storefront, marketplaces, wholesale orders, and social sales each speak their own language — different fees, payout cycles, and reports. I bring all of them into a single source of truth so your P&L finally reflects the whole business, not five disconnected dashboards.
Multi-Channel Bookkeeping
Shopify, Amazon, Etsy, wholesale, your own checkout — every channel reconciled into one clean set of books. Sales, fees, refunds, and payouts matched to the cent, so your numbers reflect what actually happened.
Inventory & COGS
Landed cost, freight, duties, and shrinkage tracked properly — so your gross margin is real, not a guess. You’ll know which SKUs actually make money and which ones quietly bleed it.
Sales Tax & Cross-Border VAT
US economic nexus, EU OSS/IOSS, UK VAT — the part that keeps founders up at night. I keep you registered where you need to be, filed on time, and never paying tax you didn’t owe.
Fractional CFO & Cash Flow
Cash flow forecasting, ad-spend ROI, pricing, and the question that really matters: can you afford that next inventory order? Investor-ready numbers and a straight answer when you need one.
Revenue is vanity. Margin is the truth.
A $100 order on your store almost never leaves $100 in your pocket. Platform fees, payment processing, COGS, shipping, returns — by the time the dust settles, most founders have no idea what’s really left.
I rebuild your P&L so you can see exactly where every dollar goes, channel by channel and product by product. That clarity is where better pricing, smarter ad spend, and real profit start.
Technology makes us faster. It doesn’t replace thinking.
E-commerce data is messy by nature — thousands of transactions, fee structures that change quarterly, payouts that never quite match the sales report. I use automation and AI tools to move through that volume quickly, but the judgement is always mine.
Every reconciliation, every filing, every margin call gets checked by me personally. This isn’t automation for its own sake. It’s accuracy you can trust and turnaround times that don’t leave you waiting three weeks for a straightforward answer.
Reconciled to the payout
Not “close enough.” Your books match what actually hit the bank — every channel, every fee, every refund.
We explain, not just report
You’ll never get a spreadsheet with no context. I tell you what the margins mean and what to do about them.
Available when it matters
Q4 chaos? A nexus letter from a state you’ve never sold to in person? I answer those calls. This is a relationship, not a ticket queue.
“I kept watching good e-commerce brands grow their revenue and shrink their bank balance — not because the business was broken, but because nobody could see where the margin was leaking.”
Aleph & Aleph grew out of a simple frustration. Too many accounting firms treat e-commerce like any other business — and it isn’t. Inventory, marketplace fees, multi-state and cross-border tax, payouts that lag sales by days. Generalists miss it, and founders pay for it.
I built this practice to do one thing exceptionally well: make online sellers’ numbers trustworthy and legible. You should understand your own margins — not to become an accountant, but because it’s your money and your business.
I keep the practice small on purpose. Every client works directly with me — someone who knows your catalog, your channels, and what keeps you up at night. I use the best technology available, but the point of all of it is to give you more time with a person who actually understands your business — not less.
Let’s find the profit hiding in your numbers.
No sales pitch. No pressure. Just a 30-minute call to look at your channels and see if I’m the right fit. If I’m not, I’ll tell you — and point you to someone who is.
Book a consultation →